The BFF Brief

Your daily sports text from a friend who actually gets it.

The sports news and culture headlines you need to feel confident and in the know — delivered straight to your phone. No app. No inbox clutter. Just the good stuff.

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🏀 A'ja Wilson is officially the highest-paid player in WNBA history. The four-time MVP re-signed with the Aces on a 3-year, $5M supermax — the largest deal the league has ever seen. For context: she made $200K last season. Now that's some girl math.

🏒 NHL playoffs are officially set. Can the Colorado Avalanche beat the Presidents' Trophy curse and win both that and the Stanley Cup in the same year?

🏈 NFL Draft kicks off Thursday night. The Raiders have the No. 1 pick and all signs point to Fernando Mendoza, the Indiana QB who's been the consensus top prospect all year.

⛳ The Schefflers welcomed baby boy Remy last week, and at nine days old he's already had his Masters debut.❤️

xx Your Sports BFF

How It Works

Like a friend texting you the sports lowdown every morning.

Create an account and set the sports and cities you want to hear about. No app to download, no inbox to manage. You'll get your first text the next weekday morning.

Wake up to the rundown

Wake up to a text with the sports news, storylines, and moments that matter — written like your best friend, not a broadcaster.

Walk into any room confident

Watch party with his friends. Work outing at the game. Group chat going crazy. You'll know exactly what to say.

Pick Your Plan

Built for every kind of fan.

Three tiers to fit your needs. Go all in with The All-Access or start smaller and upgrade when you're ready. Cancel or change your plan whenever you need.

The Insider

Free

The need-to-know sports storylines, every weekday morning. The essentials — no fluff, no commitment.

Weekday morning texts with top sports headlines
Culture, storylines, and the moments everyone's talking about
Written like a friend — zero jargon, zero judgment

Get Started Free

The VIP

$4.99/mo

Go deeper on the sport or city you care about most. Weekly updates plus breaking news when it matters.

Everything in The Insider
Add your favorite sport (hockey, basketball, tennis, etc.) or your city
Weekly deep-dive coverage plus breaking news when it hits

Get The VIP

The All-Access

$9.99/mo

First 7 days free

The full experience. Your Sports BFF in your back pocket, 24/7.

Everything in The VIP
Unlock access to every sport and city add-on (set preferences in your profile)
Text the Sports Hotline to get answers to all of your sports questions
Merchant perks + partner discounts
Early access to drops and events

Start Free Trial

We promise not to spam you.

Sport-specific and city-specific updates come once a week — plus any massive, can't-miss news. You can always adjust your settings in your account.

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What a Week Looks Like

Everything you need on All-Access.

MON–FRI

Your daily BFF Brief — the top sports headlines, storylines, and cultural moments you need to start your day confident.

WEEKLY

Sport-specific or city-specific deep dive. Your team, your sport, the updates that matter most to you.

BREAKING

Major, can't-miss news — the kind everyone will be talking about. We only send these when it really matters.

ANYTIME

Text the Sports Hotline with any question. Game day prep, watch party intel, date night at the stadium — we've got you.

I'm going on a date to a Cubs game tonight. What do I need to know?

You're gonna have so much fun! A Wrigley day date is always a fave. Here's what you can say to impress:

🔹 Pete Crow-Armstrong = the star. Say "that extension was massive."
🔹 Alex Bregman = new. Say "he's paying off already."
🔹 Watch for "Go Cubs Go" after a win. Everyone sings — you will too.

Wait — anything I should absolutely NOT say?

Don't call it Wrigley "Stadium" — it's Wrigley FIELD. And never put ketchup on a Chicago dog. That one's deadly serious. You've got this 💛

Premium

The Sports Hotline

Like having a BFF who's a sports expert in your back pocket, whenever you need her.

Watch party with his friends. Work outing at the game. Group chat going crazy. Text us your questions and get answers like a friend would send them.

Real-Time

Answers when you need them, not after the game

Personal

Tailored to your game, your team, your situation

Judgment-Free

No dumb questions. Seriously. Ask anything.

Upgrade to All-Access

Don't just take
our word for it.

5.0

★★★★★

We're almost embarrassed by our reviews. Almost.

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"I love the BFF Brief. It is literally the first thing I read every day. I don't have to go find this content on my own."

One text. Every morning.
No searching required.

"I get content I wouldn't normally find elsewhere — stories and updates I care about but wouldn't see on ESPN or social media."

Content tailored to her interests,
not just the biggest headlines.

"There's this doubt — are you actually a fan? Being a fan isn't a competition, but some people act like it is."

No gatekeeping. No judgment.
Just sports, for you.

"The bro-ness of it all makes sports feel inaccessible. I feel like I need comprehension knowledge to understand what they're saying."

Written like a friend,
not a broadcaster.

"The BFF Brief has already had a positive impact on how I view sports. That's definitely something I would pay for."

Start free.
The value speaks for itself.

"I want sports content in my language. I want to be included in sports without feeling like I'm trying to be one of the guys."

Sports content that reflects
who she is. Built for her.

Your daily sports text from a friend who actually gets it.

Like a friend texting you the sports lowdown every morning.

Built for every kind of fan.

Everything you need on All-Access.

The Sports Hotline

Get Started Today.